Test Your Idea Before You Build.
Save Time, Money, and Heartache.
Most start-ups fail because they solve the wrong problem. Our MVP Validation Framework helps you test your assumptions with real users before writing a single line of code.
Why Validation Matters
The Cost of Building the Wrong Thing
These aren't just numbers. They're failed dreams and wasted budgets.
The Problem
Stop Building First, Asking Questions Later
You've got a brilliant idea. But will users actually pay for it?
The Expensive Way (Don't Do This)
Most founders jump straight into building. They spend 3-6 months and £20k-£50k creating an MVP based on assumptions. Yes, AI and vibe coding can speed things up, but they still build without validating and still waste time and money.
Then they launch to... crickets. No users. No revenue. Just an expensive lesson. Reddit is full of stories like this.
MVP Validation Framework: The Smart Way
Test your riskiest assumptions first. In just 1-5 days, we help you:
- Define who your users really are (not who you think they are)
- Understand their actual problems (not the ones you imagine)
- Test your solution with real people (not your friends)
- Validate willingness to pay (not just polite interest)
Only build once you know it'll work.
MVP Validation Framework
From Idea to Validated Concept in Days
Our proven MVP Validation Framework reduces your risk and accelerates your path to product-market fit
Discovery Workshop
1-2 days of intensive exploration. We dig deep into your business model, user personas, and value proposition. Perfect for early-stage validation.
Design Sprint
5 days from problem to tested prototype. Build, test, and validate with real users. Get concrete data on what works before you code.
User Research & Testing
Talk to real potential customers, not just survey responses. We facilitate interviews, usability tests, and buying intent validation.
Validation Report
Clear go/no-go recommendations based on data. Includes user feedback, feature priorities, and technical roadmap for development.
How It Works
Our Validation Process
We've refined this process after over a decade of working with start-ups and enterprises. It works.
Here is an example of 5 days of validation sprint in action. Actual workshops will be tailored to your stage and needs, but this gives you a flavour of how we work.
Day 1: Problem Definition
Map the challenge. We help you articulate the problem clearly, identify your target users, and define success metrics. No fluffy vision statements - just clarity.
Day 2: Solution Ideation
Generate solutions without constraints. Then we ruthlessly prioritise based on user value and technical feasibility. The best idea wins, not the loudest voice.
Day 3: Rapid Prototyping
Build something testable. Whether it's wireframes, a clickable prototype, or a landing page - we create something users can react to. Real enough to get honest feedback.
Day 4: User Testing
5-8 user interviews with your actual target market. We observe, take notes, and gather brutal honesty about your solution. This is where assumptions die.
Day 5: Synthesis & Decision
Make the call. We analyse feedback, identify patterns, and help you decide: proceed, pivot, or stop. You leave with a clear roadmap and confidence in your next steps.
What You Get
Tangible Outcomes, Not Just Advice
Every validation sprint delivers concrete assets you can use immediately
Validated User Personas
Real user profiles based on actual interviews, not demographics. Understand their goals, frustrations, and what they'll actually pay for.
Tested Prototype
A clickable prototype that's been tested with real users. Use it for investor pitches, further testing, or development specifications.
Feature Priority Matrix
Know exactly what to build first. Based on user feedback, not opinions. Save months of building wrong features.
Go-to-Market Insights
Validated messaging that resonates. Plus pricing feedback, channel preferences, and early adopter contacts.
Who It's For
Perfect For Founders Who Think Ahead
If any of these sound like you, we should talk
- First-time founders who want to avoid mistakes
- Serial entrepreneurs who value speed and validation
- Corporate innovators testing new business ideas
- Funded startups who need to show traction fast
- Accelerator participants needing validation before development
- Investors who want to de-risk their portfolio companies
- Anyone about to spend £20k+ on development
Not sure if you need validation?
If you're thinking "I know my users want this" - you definitely need validation. The founders most sure about their ideas are often the most wrong. Confidence isn't data.
From Validation to Development
Once validated, we can build your MVP in 6-12 weeks. One team from idea to launch.
Our custom software development team turns validated concepts into working products.
Investment Options
Choose Your Validation Path
Different stages need different depths of validation
Rapid Validation
From £1,500 - 1 day
Quick validation for early ideas. Includes stakeholder analysis, persona development, problem validation, and solution sketching. Perfect for pre-seed founders.
Standard Sprint
From £3,000 - 2 days
For bigger or more complex ideas. Includes everything in Rapid Validation but in more detail and with user testing. Ideal for seed-stage startups.
Deep Dive
From £6,000 - 5 days
Our full validation framework. Includes everything plus prototype development and extensive user testing. Ideal for funded startups.
Custom Programme
Let's talk
Multi-week programmes for enterprise innovation labs or accelerator cohorts. Tailored to your specific needs.
“The workshop exceeded my expectations in every way. It helped me validate key aspects of the app and the problems it aims to solve. I feel significantly more confident about speaking to investors now.”
After Validation
What Happens Next?
Validation is just the beginning. We're here for the whole journey.
Build With Confidence
With validation complete, you can move forward knowing you're building the right thing. Our development team can take your validated concept and build a Minimum Usable Product (MUP) that users actually want.
Get Strategic Guidance
Need ongoing product leadership? Our Fractional CTO/CPO services provide strategic guidance as you grow. From technical architecture to product roadmaps.
Design for Success
Ready for detailed design work? Our Product Design team creates user experiences that drive adoption and reduce support costs.
Stop Guessing. Start Knowing.
Book a free 30-minute consultation to discuss your idea and see if validation is right for you.
Common Questions
Everything You Want to Know About Validation
Honest answers to the questions every founder asks